Showing posts with label PerfumeRevivalProject. Show all posts
Showing posts with label PerfumeRevivalProject. Show all posts

Monday, 13 July 2020

JASMIN MAJORELLE by Le Jardin Retrouvé

One of the facts about perfumery is that everybody has very definite opinions on certain ingredients. This can often be because of a questionable fragrance in our youth, that possibly featured a particular flower, or even the memories that it may conjure up. It’s this idea of jumping to conclusions without smelling that can occasionally see us miss out on some wonderful perfumes. One of the most “judged” ingredients has to be jasmine. This potent flower has been used for centuries but not always with a delicate hand. One man that did know how to tame it was Yuri Gutsatz, and Jasmin Majorelle is a testament to his skill.

Thursday, 3 May 2018

Le Jardin Retrouvé's PERFUME REVIVAL PROJECT

When a company chooses to release a new fragrance it usually goes through various hoops before it hits the shelves. From evaluation to IFRA compliance checks, most of these happen behind closed doors with the first glimpse being reserved for focus groups. Le Jardin Retrouvé have chosen a different approach for the launch of their latest fragrance and have invited perfume fans to vote for their favourite out of four options via their #PerfumeRevivalProject. Using original formulas discovered in Yuri Gutsatz’s archive, Le Jardin Retrouvé’s offerings run the gamut from solar floral to oriental, but which one did I choose?