When a company chooses to release a new fragrance it usually goes through various hoops before it hits the shelves. From evaluation to IFRA compliance checks, most of these happen behind closed doors with the first glimpse being reserved for focus groups. Le Jardin Retrouvé have chosen a different approach for the launch of their latest fragrance and have invited perfume fans to vote for their favourite out of four options via their #PerfumeRevivalProject. Using original formulas discovered in Yuri Gutsatz’s archive, Le Jardin Retrouvé’s offerings run the gamut from solar floral to oriental, but which one did I choose?
Gadgets are to the twenty-first century what the garden shed was to the twentieth, a plaything and a distraction. Never particularly useful, they always seem to be invented to solve a problem that doesn't really exist. So, it was with trepidation that I approached Perphone. It's basically a casing that fits onto your iPhone, and on the back is a small section that rotates to reveal an atomiser. Designed for the person who wants fragrance on the go, but without the bottle, it's a novel solution to the problem. Currently the male range is in black and the female in white, so pretty stylish, and it doesn't make your phone feel heavy or over-sized.
