Friday, 26 June 2015

PERPHONE - Perfume with a twist

Gadgets are to the twenty-first century what the garden shed was to the twentieth, a plaything and a distraction. Never particularly useful, they always seem to be invented to solve a problem that doesn't really exist. So, it was with great trepidation that I opened my two boxes from PERPHONE. Would this be another five minute wonder or the birth of a new way to enjoy fragrance?

PERPHONE is a casing that fits onto the back of your iPhone, nothing special so far, but quite literally the "twist" is the original bit. On the back is a small section which rotates to reveal an atomiser. A perfume bottle attached to your phone! Designed for the person who always needs fragrance on the go, but doesn't want to carry a bottle, it is a novel solution to the problem. Currently the male range is in black and the female in white, so pretty sexy, and it doesn't make your phone feel heavy or over-sized.

Cleverly, the casing is a one time purchase and the refill cartridges are very simple to attach. So the next question is, what perfumes are included? Well, as an initial offering PERPHONE comes with eight Galimard fragrances, which also provide a nice introduction to this company's range. The men's selection are 1747, Aventure, No1 and Bel Canto, whilst the ladies have Brindille, Cantabelle, Journal Intime and Songeries. All four fragrance families are there for the ladies, but surprisingly the men get a very welcome fougere and chypre, along with the usually woody fragrance as you would expect.

I've always been pretty vocal about my fondness for Galimard's perfumes, but I would have chosen a slightly different selection to launch with the PERPHONE. Galimar and Paradox would have replaced Cantabelle and Journal Intime in the female range, and Napoleon instead of 1747 in the male one ... I think they would have complimented each other a little better, but it's still a cracking selection.

To sum up, Your Honour, PERPHONE is definitely something to keep an eye on and to try out. As demand increases I presume the variety of fragrances by different companies will also grow. I also predict that new fragrance launches will adopt this as a marketing tool, because it is a huge improvement on a small vial attached to a piece of card!

Update: The PERPHONE is no longer available, although the full size fragrances are available directly from Galimard.

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