The Champs-Elysées boutique reopened in 2013, after major renovations, with the upstairs transformed into a beautiful hall of mirrors. Display areas showcasing historic perfume bottles from Guerlain's history gave Thierry Wasser and Frédéric Sacone and idea, what if you could smell the perfume that was on display? So, back to the original formula books they went and recreated twenty-seven vintage perfumes. These were originally the "secret" of the boutique, and only available to smell if you knew they existed! As the news leaked out, and demand increased, Guerlain introduced a structured workshop in January 2015.
July 2015 saw the arrival of another twenty-three recreations, which took the final total to fifty. However, as much as the first set were fascinating and showcased the artistry of Guerlain, it was the second set which contained the surprise. Within the follow up we got the chance to discover fragrances by Pierre, Gabriel and Jean-Jacques, the “secret” perfumers from the famous family. Their creations had always been attributed to the main perfumer of the time, so they never got the credit. Let's take a look at these four perfumes and see how they fit into the accepted Guerlain style.
The House of Worth, still most famous for the fragrances Je Reviens and Dans La Nuit, has in recent years seen the lustre start to fade on this diamond in the crown of perfumery, but could it be about to shine once more? Founded by Charles Worth, an Englishman, and his business partner Otto Bobergh in 1858 on Paris' Rue de la Paix, he was to become one of the greatest names in couture fashion, but the fragrances wouldn't arrive until 1924. By this time the company was being run by Charles' grandson, Jacques Worth, and he saw the potential for a fashion house also venturing into the perfumery market
