There will always be a demand for new and exciting fragrances from our favourite perfume houses, but quality is definitely sacrificed in many of the drives for quantity. If you bear in mind that some companies are releasing in excess of eight fragrances a year, then you can see how ideas might begin to dry up. Niche brands have a slightly easier job, because they’re not confined by trend, but even this market can find itself compromised when it starts chasing the accolades. One perfumer who manages to stay truthful to his style is Sven Pritzkoleit, and his latest Sandal & Peony fragrance shows that he is at the pinnacle of his game.
