The archives of perfumery are strewn with the well-meaning, yet misguided scents that promised to rock the world. They launch in a blaze of glory but, after the novelty fades, it quickly becomes apparent that they’re nothing more than novelties. However, every so often a brand comes along that sets pulses, and temperatures racing. It’s not that it taps into a trend, it’s more that it reignites a passion that has become dormant. Well crafted, exquisitely packaged, with a style that is unequalled in modern perfumery. I’m talking about Ma Bête from Eris Parfums, and it definitely feels as though it was made just for me.
