One of the industries that has seen phenomenal growth in recent years has been candles. This was partly driven by individuals starting up during the pandemic as a way of earning extra money but, even with this now behind us, there doesn’t seem to be any sign of a slowdown. However, from expensive luxury brands to the more modest home kitchen ones, the selection of scents and their performance varies dramatically. This is why hunting out a truly excellent and versatile candle is always a challenge. Cottage Garden by Karen Timson is the latest to join an already saturated marketplace, but this one is pretty special.
When you’re launching a new brand it’s important to match the image to the product. This may sound like a very basic idea but, unfortunately, it is often something that is misjudged. Once the world has seen the way your company looks it’s very difficult to reinvent yourself. Now, major corporations can spend millions to get this right and so it always comes as a surprise when a small, independent company gets it right first time. The Otter Candle Co was launched in September 2018 and has managed to perfectly combine its playful scents with the cheekiness of the animal, but how do the candles actually perform?
