The reasons for starting a company are always incredibly varied but the days of “I want to be successful and then be bought by a large corporation” are thankfully on the wane. The vast increase of new brands has diluted the industry to such an extent that it’s now very rare for smaller houses to make enough of a mark to be noticed, or even seen as a rival. When Bramble & Blossom was launched in March 2019 it was out of a desire to produce products that respected the environment and provided relief from the mass market offerings, and they’re definitely one company that is well worth noticing.
When you’re launching a new brand it’s important to match the image to the product. This may sound like a very basic idea but, unfortunately, it is often something that is misjudged. Once the world has seen the way your company looks it’s very difficult to reinvent yourself. Now, major corporations can spend millions to get this right and so it always comes as a surprise when a small, independent company gets it right first time. The Otter Candle Co was launched in September 2018 and has managed to perfectly combine its playful scents with the cheekiness of the animal, but how do the candles actually perform?
