The reaction a customer feels towards a fragrance is something that is almost impossible for a perfumer to predict when they're creating a new release. Beyond the standard ideas of citruses being uplifting and vanilla comforting, the nature of fragrance is that it's individual to the wearer. This notion is challenged though when perfumer Liz Moores enters the line-up. She has an incredible gift of translating her inspiration into scent, and communicating it seamlessly to the wearer. This ability is instinctive, it cannot be taught, and her latest release proves once again why she is a leading British perfumer. It’s time to discover the astonishing Hera.
What will your wedding smell like? You've chosen the flowers and the venue, maybe even scented the church with a myriad of Jo Malone candles, but the most important decision is still to be made. What perfumes are you both going to choose for the big day? You're going to stand opposite each other for an hour, although if often feels considerably longer, so it would be a good start to the celebration if you liked each others' scent. There has recently been a boom in the fashion for speciality "wedding fragrances", but are we missing some true classics in the never ending quest for scented originality?
