The world of natural fragrances is one that increases every year as more companies try to carve out a little piece of the market. With quantity comes choice, but it doesn’t always equate to quality. Natural fragrances can easily veer into heavy and overbearing territory due to the complexity and richness of the ingredients, with the result being a dense fragrance that lacks a feeling of space. However, there are perfumers that have managed to combine both the natural and expansive aspects. One such perfumer is Laurie Arbuthnot of Wild Coast Perfumery, and her tuberose-focused Whistler is a springtime delight.
The dream of launching your own perfume brand is one that many fragrance fans consider at some point, although few continue beyond that initial thought. The time that needs to be invested, not to mention the financial backing, can make it unattractive in the long term. However, if you do have the courage to take it further then you unlock a world of creativity. This is exactly what Laurie Arbuthnot did when she founded Wild Coast Perfumery in 2017. Located on Vancouver Island, her inspiration comes from the incredible surroundings, and it’s these that have resulted in the equally spectacular Genoa Bay Eau de Cologne.
