Is it too soon to cross our fingers and hope that summer is now well and truly on its way? The first burst of sun sees people reaching for the latest spritzing blockbuster in an attempt to feel even more zesty and upbeat, but there is a beach hut full of classics that we can also call into action. One of these is the truly fantastic Eau Dynamisante from Clarins, which celebrates its thirty-first birthday this year. This was the original fragrance in their “Eau” trio, but what has made it such a favourite with both men and women? Let me show you the magic that is hidden inside that classic red spherical bottle.
The idea of creating your very own fragrance is something that we constantly read about in magazines and online but, realistically, with prices ranging from hundreds to thousands of pounds it is a costly exercise if you get it wrong. In an attempt to strip back the layers and present an experience that is very accessible, Fragonard has recently relaunched their Atelier Apprenti Parfumeur. Over the course of ninety minutes you learn about the classic cologne structure and its history before creating your own. So, is Fragonard’s Perfume Apprentice Workshop really the “fantastic olfactive experience” that it claims to be?
Any company with a range that reaches a twenty-year anniversary is to be congratulated. Two decades is, after all, a long time to retain customer loyalty in today's trend-driven market. With more and more companies offering similar products there has to be something special to keep the original alive, and this certainly applies when it comes to Crabtree & Evelyn. The brand launched in 1972 but one of its most iconic ranges arrived in 1997, the Gardeners Collection. In celebration of its twentieth birthday Crabtree & Evelyn has released a candle in the same scent, but does it really measure up?
