The general speed of fragrance has gone from sedate to supersonic when it comes to the number of releases that a company will tend to launch in a year. In an effort to keep their customers interested, and in order to generate those much needed column inches in the press, new launches seem to come thick and fast. Whilst this offers quantity it doesn’t always offer quality. One perfumer who takes a much more measured approach to her creations is Ruth Mastenbroek. Two years since her last release, this month sees the launch of the much anticipated Dagian and it has most definitely been worth the wait.
