Guerlain's trend for reissuing old fragrances under new names is well known, this year has already seen the 2008 Aqua Allegoria Figue-Iris released in the Parisiennes range under the name Promenade des Anglais, but the company's latest rebottling has left some feeling a little disappointed. In a similar way that Guet-Apens appeared five times with different names, Jasminora has been reissued for a third outing and again given a new name from the archives. Let's see how this fragrance has managed to reinvent itself yet again, and whether it really warrants the price increase from €80 to €550.
Yesterday saw a new addition to Guerlain's “Parisiennes” line called Promenade des Anglais, which is named after the famous walkway that runs the length of Nice. The point of the “Parisiennes” is to showcase fragrances from the company’s past, whether these be limited editions or discontinued classics, but some of the choices have caused a few raised eyebrows. A couple of the original releases were quietly dropped in 2009, although Attrape Cœur did reappear as Harrods Exclusive Royal Extract. So, which Guerlain fragrance is now called Promenade des Anglais? Let's head back to 2008 to find out.
