Stephan Matthews

Showing posts with label Jasminora. Show all posts

Thursday, 28 January 2016

Guerlain Renames JASMINORA ... Again

Guerlain's trend for reissuing old fragrances under new names is well known, this year has already seen the 2008 Aqua Allegoria Figue-Iris released in the Parisiennes range under the name Promenade des Anglais, but the company's latest rebottling has left some feeling a little disappointed. In a similar way that Guet-Apens appeared five times with different names, Jasminora has been reissued for a third outing and again given a new name from the archives. Let's see how this fragrance has managed to reinvent itself yet again, and whether it really warrants the price increase from €80 to €550.

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Thursday, 7 January 2016

Guerlain's New Les Parisiennes

Yesterday saw a new addition to Guerlain's “Parisiennes” line called Promenade des Anglais, which is named after the famous walkway that runs the length of Nice. The point of the “Parisiennes” is to showcase fragrances from the company’s past, whether these be limited editions or discontinued classics, but some of the choices have caused a few raised eyebrows. A couple of the original releases were quietly dropped in 2009, although Attrape Cœur did reappear as Harrods Exclusive Royal Extract. So, which Guerlain fragrance is now called Promenade des Anglais? Let's head back to 2008 to find out.

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Monday, 16 November 2015

Guerlain's Ne m'Oubliez Pas

The Guerlain "Exclusive" lines have always existed to push the "creative audacity" of the company, in the way that its founders did. Mainstream fragrances are currently almost devoid of individuality, because that is what the majority of the public want, and an easy to wear perfume is an art in itself. Whilst Guerlain is adept at creating these, it is not what they are most famous for. In the past the company always pushed the boundaries by exploring new techniques and materials, and these limited releases are where they get the chance to spread their wings once more.

Most fragrance houses have an "exclusive" line, but what it usually means is that it is exclusive to a few stores in each country. So when the news broke in September 2015 that Guerlain would be producing a new "exclusive" just for its Paris boutique on the Champs-Élysées it was met with mixed reactions. Would it eventually be rolled out to other countries? Would it be a reworking of an old perfume? To answer these questions I went to Paris in search of Ne m'Oubliez Pas.

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After twenty successful years as an actor, I decided the time was right to begin a new career, and that was in the perfume industry. Scent had always been a passion of mine, and working alongside a new group of creative minds ended up being the perfect fit.

As a Brand Consultant, Evaluator, Copywriter and New Business Advisor, the variety of work is exciting, and definitely draws on my acting background. Every day brings new challenges, experiences and delights to a workplace that is crammed full of new releases, evergreens, and fading classics.

This website brings together my ramblings on all aspects of the perfume industry from bottle design to fragrance, companies to noses, and everything in between.

Opinions are my own and do not in any way represent the views of the companies mentioned. Where products or services have been provided by the companies it is stated at the end of the article.

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Thursday, 28 January 2016

Guerlain Renames JASMINORA ... Again

Thursday, 7 January 2016

Guerlain's New Les Parisiennes

Monday, 16 November 2015

Guerlain's Ne m'Oubliez Pas