There has always been a rush to copy successful perfumes or styles, but when a marketplace gets flooded with them then it is inevitable that the original will be the one to survive. The accountant’s spreadsheet will always aim to end in the black, but when commercialism starts to fight against a brand’s heritage, or the public’s expectations, then it can quickly spiral down into the red. Yves Saint Laurent, Guerlain and Penhaligon’s have all fallen foul to this trend during 2015, and whilst there’s light at the end of the tunnel the journey is far from over.
