New releases are usually trumpeted from afar but Guerlain have been surprisingly quiet with the launch of their new L'homme Idéal Eau de Parfum. This is the third version to bear the L'homme Idéal name and, with the second release unfortunately missing the mark by becoming a weak interpretation of the masculine original, there were high hopes when this one was announced last year. With the Press courted and the store exclusive periods confirmed, it's finally time to discover if this latest addition to the Guerlain masculine range is a novelty or a serious contender for Habit Rouge's crown.