Andy Tauer has certainly taken the perfume industry by storm since he launched his first fragrance in 2005. Originally born out of an idea at a dinner party, Andy has gone on to create twenty-eight (at the last count) of the finest scents in the “niche” market, and he’s also a really nice guy. So, I thought it was time to find out a little bit more about the man behind the cobalt blue bottles and ask him “Stephan’s Six”.
Unless you've been living in a cave you can't have failed to see that Guerlain has launched a new fragrance, Mon Guerlain. It had a worldwide release on 1st March 2017 and, although some stores did start a little early, it is the company's biggest profile campaign, and the most structured, since the La Petite Robe Noire franchise began back in 2012. The history of Mon Guerlain has much in common with La Petite Robe Noire and, understandably, Guerlain hope that it will also emulate its success. So, with a high profile worldwide release, can Guerlain re-establish itself as the premier fragrance house?
In 2007 Guerlain were looking for a follow-up to their popular fragrance Insolence, which had launched the previous year. Insolence had been marketed as a fragrance for the woman who "never has to apologise", and whilst it championed independence it also lacked romance. So, Sylvaine Delacourte called on Randa Hammami to create a Floral Musky fragrance which would eventually be called L'Instant Magic. On the eve of its tenth birthday let's revisit the fragrance which coined a new, if short lived, olfactory description and ultimately struggled to find its place after it was reclassified as an "exclusive".
When Guerlain launched La Petite Robe Noire Eau Fraîche in 2015 everyone presumed that the wardrobe was complete. That fourth release, or sixth depending on how you're counting, was a "fresh" interpretation and complimented the other three. However, just when Guerlain fans breathed a collective sigh of relief William Lescure, president of Guerlain Canada, dropped the bombshell that there was an exclusive "sweeter" version on the horizon, but it soon became clear that it would actually be a worldwide release. The new edition, La Petite Robe Noire Intense, is really good, but then I've been enjoying it for four years already!
When Guerlain launched Santal Royal in October 2014 it is fair to say that its success took everyone a little by surprise. It seemed that every week brought a new Oud fragrance, and the market was becoming saturated. Somehow this black beacon, itself a reworking of the classic Aqua Allegoria bottle, grabbed the attention of the customer and its place in Guerlain's catalogue was secured. However, in the way of all perfume houses, its success meant that there had to be a successor. It arrived in January 2016 and was called Ambre Éternel. With a lot to live up to, what would the new fragrance bring to this once classic brand?
Fan-sites are nothing new, especially in the realm of perfume, but what is unusual is when one of them takes the trouble to create original artwork. This was one of the unique aspects of Monsieur Guerlain’s website, along with an unstinting appreciation and knowledge of the Guerlain brand. It was disappointing then when it became known that Guerlain had demanded the immediate closure of his Twitter, Facebook, Instagram and Vimeo accounts on February 5th. The main website is currently dormant [all of his accounts are now active] so let’s take a moment to look back at some of the amazing images that Monsieur Guerlain has given us over the past few years.
Maybe it's cliched but the rose is still the epitome of romance on Valentine's Day. Inflated prices of a bouquet can take the lustre off the experience, so what are the alternatives? Well, fragrances don't have to have a three figure price tag in order to convey quality and so I thought it would be fun to see what some high street stores can offer. All of these are available from Edinburgh to Eastbourne, because none of them are "exclusives", and so you also don't have to worry about a journey to London or the lottery of mail order. So, here are three fragrances that cannot fail to impress, or break the bank.
