When Brooke Belldon drew on her long-term passion for fragrance to launch the retail website Sainte Cellier, she quickly gained a reputation for stocking a carefully curated selection of the best that niche perfumery has to offer. Brooke has been a well-known face in the fragrance community for over a decade but, even after becoming a go-to voice for the niche market, still playfully describes herself as “an obsessive collector and enthusiastic student”. With such a wealth of knowledge, it was great to finally sit down with her and discover her scented memories during “Stephan’s Six”.
A new fragrance launch from a beloved company is always a source of excitement, but when the frenzy is generated by a niche perfume house’s pre-launch press samples then you know that something truly extraordinary is happening. The industry call it “pre-seeding” and it’s a way of drumming up interest, but it rarely results in the sheer number of advance reviews that Liz Moores is receiving for Bengale Rouge, the latest release from Papillon Perfumery. Luca Turin described her previous creations as having “confidence, balance, and polish,” and this newest addition to the collection echoes that observation.
One of the problems with perfume, as with most other hobbies or pastimes, is that there will always be an element of snobbery from certain camps. This can be around a particular brand, certain perfumers, even the direction that companies choose to take their scents. I find the greatest cause of misinformation usually comes from this group as they wage a war against anything that classifies as "mainstream". The word that is bandied around constantly at the moment is "niche", but is it time that we finally put it to bed in favour of a different one? I know that I am sticking my head well and truly above the parapet but my heckles are raised and it's time to voice my opinion.
When Demeter Colognes launched in the UK under the name of The Library of Fragrance it was with Clare Rees at the helm. An unconventional perfume lover, which is why she was perfect for the brand, Clare has FINALLY succumbed to "Stephan's Six". I've subtitled this interview, "From Hairspray to Haute Couture", and with her eclectic selection you'll quickly understand why.
