A new fragrance launch from a beloved company is always a source of excitement, but when the frenzy is generated by a niche perfume house’s pre-launch press samples then you know that something truly extraordinary is happening. The industry call it “pre-seeding” and it’s a way of drumming up interest, but it rarely results in the sheer number of advance reviews that Liz Moores is receiving for Bengale Rouge, the latest release from Papillon Perfumery. Luca Turin described her previous creations as having “confidence, balance, and polish,” and this newest addition to the collection echoes that observation.
