The anticipation of a knock at the door heralding the arrival of the post has become a highlight for many over the past year. Being stuck at home meant that everyday activities were seriously affected, and that included shopping for anything that wasn’t a necessity. So it’s hardly surprising that this period saw the launch of many subscription services, and an increase in the availability of discovery boxes, with the perfume industry definitely leading the charge. Obviously the quality of the offerings varied dramatically, but one company that has absolutely nailed it is HooHaa. If you haven’t heard of them then it’s time that you did.
Over the past twelve months one of the industries that has rocketed is home candles. There has been a never-ending roll call of new companies all promising that theirs was the greenest or the most luxurious, but it often just felt like the latest in a deluge of imitations and opportunism. From a kitchen counter through to industrial units, everyone seemed to be having a go. However, in amongst the “newness” there were also some established gems waiting to be discovered, and one such company is Keap Candles. Based in New York, I can honestly say that I was blown away by both the scents and the story.
