Every perfume company longs to create a fragrance that stands the test of time. Recent releases are considered timeless if they last ten years, but a scent that manages to reach its two hundred and thirtieth birthday is most definitely legendary. A favourite of soldiers returning from Germany, and possibly the ultimate refreshing cologne, I’m talking about 4711. Originally launched in 1792, the difficulty of following up a worldwide hit is the double edged sword that comes with success. 4711 tackled this head on and when they started their Remix collection, and this year’s grapefruit explosion is destined to continue the tradition.
When a company tries to reinvent itself for a new generation the results can often be decidedly mixed. The brand may veer off into unfamiliar territory or accidentally alienate their current customers, neither of which is a desirable outcome. One company that have absolutely achieved this reinvention however is 4711. Arguably the most famous cologne in the world, their yearly limited edition Remix Cologne collection continues to captivate both existing and new fans, to the extent that it’s now become a permanent addition to the catalogue. So, let’s get up to speed by discovering the 2021 edition, and join in the celebration of neroli.
