Launching a fragrance company is something that isn’t for the faint hearted, but the success of bdk Parfums shows that it’s possible when quality and dedication isn’t compromised. David Benedek founded the company in 2016 with a quintet of fragrances, and the collection now numbers an impressive nineteen. With a family link to fragrance that drew him to create bdk Parfums, I thought it was time to discover David’s scented memories during “Stephan’s Six”.
As hard as we try, time can often be cruel to both people and companies. The first flush of youth or success can be replaced by a faded lustre and an ageing appearance. Now, people can have a little bit of cosmetic help to regain their sparkle, but reviving a company is a much bigger challenge. Corporate takeovers, selling the company outside of the founder’s family, both of these can see the original ethos reduced to a shadow of its former self. So, when it was announced that Atkinsons was going to get a facelift it was met with a wave of excitement, and 24 Old Bond Street was the glorious result.
