The feeling of pride that we all experience when we do, or create, something special is instilled in us from childhood. However, we’re also taught the flip side of this, and that is that taking the credit for someone else’s work is wrong. The perfume industry’s history is littered with misappropriations, and we’ll never know the perfumers who created some of the world’s most famous fragrances, but it surely can’t still be happening? The short answer is yes, it does, and that was unfortunately highlighted in Too Good To Go’s latest campaign. So, let’s take a look at why the old-fashioned “credit where credit is due” is being ignored.

Launching a perfume brand is a delicate balance of luck and judgement. You’re at the mercy of an audience that is constantly being bombarded by the newest, the biggest, and the brightest fragrance releases. Trying to capture a small part of this market has been attempted many times, and so it was a huge gamble when Carter Weeks Maddox decided to launch his delayed Chronotope brand right in the middle of a global pandemic. He needn’t have worried though because his blend of originality and transparency has taken the niche sector by storm, and Spite will definitely be clawing its way into your collection.