How do you reinvent and reinvigorate a popular period that includes both personal and humanitarian growth? It’s a broad canvas, and not one that many companies would tackle without an element of apprehension. Movements that took the world by storm are deeply anchored in both the subconscious and lasting cultural effects, and so deviation from the original philosophy needs to be cautiously approached. That’s why the launch of Sana Jardin’s Air of Aquarius perfume is so pitch perfect. Forget the patchouli-laced memories of the seventies, it’s time to embrace a mind-expanding interpretation for a new age.
