The words “Limited Edition” are enough to strike fear in the wallets of fragrance fans around the world. It’s also usually accompanied by a terrifying thought that you might miss out and, equally as terrifying, that you’ll need to decide which credit card you can fit the purchase onto. Well, just in time for Valentine’s Day, and thankfully at a wonderfully affordable price point, Azzi Glasser has launched a genuinely limited edition collection of candles. In true spring-cleaning style, The Perfumer’s Story has raided its founder’s private collection and released Azzi’s Archive Candles. So, are you ready for some flickering fun?
One of the hardest things to decide as a perfume company is how you’re going to tell your story to the customers. The fragrances aren’t always enough by themselves. Sometimes it’s that little extra piece of information that will turn a browser into a purchaser. Getting it wrong at the beginning can often be difficult to correct at a later date, and so it’s always worth making sure that you’re 100% happy with your decision. One company that absolutely nailed this was The Perfumer’s Story and, as we approach their seventh birthday, it’s time to go back to the beginning and rediscover Mystère Vetivert.
With a perfume heritage stretching back to 1826, Isabelle Gellé has dedicated herself to the creation of natural fragrances. One hundred and eighty years later, in 2006, she finally launched her own company and currently has three collections that take inspiration from travel right through to time. With a new home series about to launch, it’s time to discover Isabelle’s own perfume memories during “Stephan’s Six”.
