Stephan Matthews

Showing posts with label Azzi Glasser. Show all posts

Monday, 6 February 2023

AZZI'S ARCHIVE CANDLES by The Perfumer's Story

Azzi Glasser's new Azzi's Archive Candles

The words “Limited Edition” are enough to strike fear in the wallets of fragrance fans around the world. It’s also usually accompanied by a terrifying thought that you might miss out and, equally as terrifying, that you’ll need to decide which credit card you can fit the purchase onto. Well, just in time for Valentine’s Day, and thankfully at a wonderfully affordable price point, Azzi Glasser has launched a genuinely limited edition collection of candles. In true spring-cleaning style, The Perfumer’s Story has raided its founder’s private collection and released Azzi’s Archive Candles. So, are you ready for some flickering fun?

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Monday, 7 February 2022

MYSTÈRE VETIVERT by The Perfumer's Story

One of the hardest things to decide as a perfume company is how you’re going to tell your story to the customers. The fragrances aren’t always enough by themselves. Sometimes it’s that little extra piece of information that will turn a browser into a purchaser. Getting it wrong at the beginning can often be difficult to correct at a later date, and so it’s always worth making sure that you’re 100% happy with your decision. One company that absolutely nailed this was The Perfumer’s Story and, as we approach their seventh birthday, it’s time to go back to the beginning and rediscover Mystère Vetivert.

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Monday, 14 January 2019

OLD BOOKS by The Perfumer's Story

In the world of fragrance, new perfume releases seem to come so quickly that it’s impossible to catch every one at the time if its debut. Perfumes get overlooked or overshadowed by brighter, bigger, or louder launches, and some real gems can often get lost amongst the noise. One such fragrance is Old Books by Azzi Glasser for The Perfumer’s Story. It arrived on the scene in 2015 and is still something of a secret amongst patchouli lovers. In a market saturated with voluminous scent, Azzi has always retained her delicacy of touch and Old Books truly is an emotional breath of fresh air.

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Thursday, 29 November 2018

My Top Five Candles For Christmas 2018

The turkey has been ordered, the tree has been brought down from the loft, and that unlabelled box has just provided twenty metres of unexpected tinsel. It can only be Christmas. Along with the seasonal decorations, every home will be lighting this year’s chosen candle to scent the house during the festivities. Whether it’s an old favourite or a new discovery, scented candles are big business and literally come in every shape, size, and smell. With such a daunting selection to have to choose from it’s time for me to give you a little helping hand with my Top Five Candles For Christmas 2018.

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Thursday, 6 September 2018

KINGSMAN TGC by Azzi Glasser

Inspiration takes many forms when it comes to fragrance with everything from space to chocolate shops taking the place of more traditional florals. It’s no surprise then that the covert world of spies has also made its way into the perfumer’s imagination with the release of Kingsman TGC by Azzi Glasser and The Perfumer’s Story. It was originally launched to coincide with the cinema release of the film of the same name, Kingsman: The Golden Circle, but this is far more than just a novelty scent. Kingsman TGC is refined, elegant, and wonderfully sophisticated. So, let’s head to Saville Row and I’ll tell you more.

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Thursday, 8 March 2018

AFTER HOURS by The Perfumer's Story

The fragrance industry gets more competitive every year and so companies have to constantly produce new and exciting scents in order to keep ahead of the game. One company that seems to take this in their stride is The Perfumer’s Story. Dreamt up by Azzi Glasser, of Agent Provocateur fame, their catalogue now numbers fourteen perfumes with the latest two released just days apart. Kingsman TGC and After Hours were both launched in September 2017 but it’s the latter that I’m going to look at here. After Hours is described as “glamorous, magnetic and sensual”, but does it really live up to expectations?

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Thursday, 7 September 2017

"C" by The Perfumer's Story

Creating fragrances for specific people takes away any necessity for a “brief” or a “marketing strategy” because you are translating that person’s wishes or character into a perfume. This means that you can end up with a library of scents that only have one thing in common; they are not designed to be “commercial”. After creating for personalities, friends, organisations and companies, Azzi Glasser had a back catalogue of very individual scents. So, with the muses’ permission, she created The Perfumer’s Story as a way of sharing her fragrances with the public. One of these original scents was simply titled “C”.

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Monday, 21 August 2017

STEPHAN'S SIX - AZZI GLASSER

Azzi Glasser was born in North London and is no stranger to the perfume industry. She started her career with CPL Aromas in 1991 and very quickly became a sought after perfume designer. A FiFi Award Winner for her Agent Provocateur fragrance, Azzi went on to found The Perfumer’s Story in 2015 and currently has thirteen fragrances in her collection. With such an enviable career already, it was time to discover her own perfume memories as I asked her “Stephan’s Six”.

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Monday, 8 May 2017

STEPHAN'S SIX - TESSA WILLIAMS

Tessa Williams is the author of Cult Perfumes, which looks at the releases and history of the boutique perfumeries. Alongside launching her own fragrance range, Tessa is a journalist who was written for Vogue and The Times, amongst others. At home with being the interviewer, I thought it was time the tables were turned as I asked her “Stephan’s Six”?

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After twenty successful years as an actor, I decided the time was right to begin a new career, and that was in the perfume industry. Scent had always been a passion of mine, and working alongside a new group of creative minds ended up being the perfect fit.

As a Brand Consultant, Evaluator, Copywriter and New Business Advisor, the variety of work is exciting, and definitely draws on my acting background. Every day brings new challenges, experiences and delights to a workplace that is crammed full of new releases, evergreens, and fading classics.

This website brings together my ramblings on all aspects of the perfume industry from bottle design to fragrance, companies to noses, and everything in between.

Opinions are my own and do not in any way represent the views of the companies mentioned. Where products or services have been provided by the companies it is stated at the end of the article.

Companies and readers are welcome to contact me by using the Send Me A Message option below.

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Monday, 6 February 2023

Monday, 7 February 2022

Monday, 14 January 2019

Thursday, 29 November 2018

Thursday, 6 September 2018

Thursday, 8 March 2018

Thursday, 7 September 2017

Monday, 21 August 2017

Monday, 8 May 2017