They’re at it again! Love them or hate them there is no getting away from them. I am talking about LYNX, or AXE if you live outside of the UK. As I’ve said in the past, they were originally used with the same gusto as Brut, their older relative. They stormed the market in 1983 with Amber, Musk and Spice before tempting in a new generation with a more “homage” approach. Body Sprays that resembled Fahrenheit, Aqua Manda, even Guerlain’s L’Instant started appearing in 2008, and I’ve mentioned these affordable creations in a previous article. However, this year has seen the launch of the first three scents in their Daily Fragrance range. A departure for the brand because this time they are taking a more “fragrance trend” approach, and I guarantee that people are going to be shocked. So, let’s take a look at the power three and see whether you’re Signature, Urban or Adrenaline.
Showing posts with label Aqua Manda. Show all posts
Showing posts with label Aqua Manda. Show all posts
Thursday, 21 April 2016
Wednesday, 1 July 2015
The LYNX effect
We've come a long way since the days of Atlantis and Inca, but the 1983 phenomenon of Lynx (or Axe if you live outside of the UK) shows no signs of slowing down any time soon. Originally used with the same gusto as its older relative Brut, it was the staple of every changing room in the eighties and nineties. It's because the products were always so heavily fragranced, and were used to excess by teenagers, that the whole range still carries the unfair stigma of those early years. So, whilst it's still looked down on with derision by many people, is there a place for the Lynx body spray in the perfumed world of 2015?
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