Stephan Matthews

Showing posts with label Beautiful. Show all posts

Monday, 25 February 2019

BEAUTIFUL BELLE by Estée Lauder

When a company decides to launch a new fragrance, the decision faced is whether to branch out in a totally new direction or to trade on familiarity. A scent that is already well known has the advantage of being recognisable and, with careful branding, you can really capitalise on this. One company that have built an entire series around this idea is Estée Lauder and their Beautiful collection. The quote, “You are never too old to reinvent yourself” could have been written about Estee Lauder’s Beautiful Belle, the latest addition to the series, but will it be a permanent addition or a merely a two-year novelty?

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Monday, 29 February 2016

STEPHAN'S SIX - CHRISTINE HAMILTON

Britain’s favourite “Battleaxe” Christine Hamilton has left behind the world of politics to become a “Media Butterfly”. Her childhood was spent in the New Forest before becoming a research assistant at the House of Commons. Christine is always ready and willing to stand up for her beliefs and principles, which makes her a favourite on TV and in the press, but what would she make of “Stephan’s Six”?

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After twenty successful years as an actor, I decided the time was right to begin a new career, and that was in the perfume industry. Scent had always been a passion of mine, and working alongside a new group of creative minds ended up being the perfect fit.

As a Brand Consultant, Evaluator, Copywriter and New Business Advisor, the variety of work is exciting, and definitely draws on my acting background. Every day brings new challenges, experiences and delights to a workplace that is crammed full of new releases, evergreens, and fading classics.

This website brings together my ramblings on all aspects of the perfume industry from bottle design to fragrance, companies to noses, and everything in between.

Opinions are my own and do not in any way represent the views of the companies mentioned. Where products or services have been provided by the companies it is stated at the end of the article.

Companies and readers are welcome to contact me by using the Send Me A Message option below.

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Monday, 25 February 2019

BEAUTIFUL BELLE by Estée Lauder

Monday, 29 February 2016

STEPHAN'S SIX - CHRISTINE HAMILTON