Every year we see literally thousands of fragrances released both worldwide and also in specific countries. We are already half way through 2017 and if you have managed to smell every one of those launched so far this year then I am very impressed, but also more than a little sceptical. Every time you turn around there seems to be a new advertising campaign, a new “exclusive” ingredient, and a new dreaded flanker. So, you can be forgiven for missing a few of these new releases along the way. This week I was told, “everything is new to someone”, and in the world of perfume releases that couldn't be truer.
Summer means one thing in the world of Guerlain, time to refocus on the new Aqua Allegoria fragrance. The idea of sunshine in a bottle is the cornerstone of the company’s seasonal release and this year is no exception. Bergamote Calabria is the creation of Thierry Wasser and Delphine Jelk, who now co-sign the majority of fragrances that come from this historic house. Bergamote Calabria originally launched back in February but Aqua Allegorias really come into their own as the weather gets warmer, and as we grab something at Duty Free. So, what does this new release have to offer?
It happens every year but it never gets any easier. I’m talking about the annual discontinuation of one of Guerlain’s Aqua Allegoria range. Since the series first appeared in 1999 the collection has seen many fragrances come and go, but it is still a surprise when the final cut is made. Sometimes the choice is made based on sales figures, sometimes due to trend, but occasionally the decision leaves everyone surprised. In 2014 Guerlain introduced Limon Verde to the Aqua Allegoria range but it leaves the collection this year to make way for Bergamote Calabria. So, what is the history of this caipirinha explosion?
