British heritage brands occupy a unique place in the world of fragrance. They don't rely on passing trends or clever marketing, because their reputations have been built on decades of consistently producing products that people return to time and time again. Citrus has always occupied a special place in that tradition, but few British brands have championed it quite like Bronnley. For more than 140 years, the company has been known for quality, craftsmanship and timeless appeal. Now, with their new alcohol-free Lemon Eau Fraîche, that enduring legacy continues with a fragrance designed for modern living and warm-weather escapes.
Reviving and reinvigorating a legacy is not a job for the faint hearted, especially in the world of perfume and beauty. This demanding market is crammed full of faded fragrances and tired treatments, and so taking the decision to fight for a scented slice of the pie is a brave move. However, when you have an instantly recognisable brand name, a tradition that is steeped in quality, and experience that stretches back decades, you have a distinct advantage. The world famous Bronnley is back on the shelves after 12 months of hard work, and the lustre has well and truly been returned to this classic British brand.
A company’s follow up fragrance is always a bit of an unknown quantity in the perfume market. They desperately try to work out what made the first one so popular and how that information can be translated into number two. Bronnley found themselves in just this position after last year’s successful Pink Peony & Rhubarb and their approach is refreshingly “old fashioned”. Rather than create a variant on the first fragrance they have taken the original idea and applied it to a new combination of ingredients. Keeping the fruity floral pairing, but adding a contemporary twist, it’s time to welcome Iris & Wild Cassis.
Historic companies all face the same difficult task at some point in their lifetime, how to modernise without losing the essence of their founder. One way of adapting to the changing market is to keep a classic back catalogue while introducing new products, that way you cater for your traditional customer but also reach out to a new generation. The latest company to face the challenge is Bronnley, whose one hundred and thirty two year history is a testament to family ownership and hard work. Zealous Flower couldn't be more different to a tradition of triple-milled soaps, but a link with the past is very evident.
