Somehow we’re already half way through January and, as the New Year sales finally start to finish, the February fragrance launches begin to loom on the horizon. Hot on the heels of Christmas we enter the realm of the Spring scents with a promise of the warmer weather to come, but what’s available if you’ve still got a little bit of that festive money left? Well, we’re going to head back to a classic British company and a fragrance that you might have missed, English Fern by Bronnley. A staple since the 1920s, and loved by both men and women, just what makes this scent such an enduring evergreen?
Showing posts with label Eclectic Elements. Show all posts
Showing posts with label Eclectic Elements. Show all posts
Monday, 15 January 2018
Monday, 10 October 2016
STEPHAN'S SIX - GEOFF PERCY
When Geoff Percy was brought on board to try and turn around the fortunes of Bronnley, after it had fallen into administration, he came with a wealth of experience. Ten years as Chief Executive of Simple Health and Beauty had taught him the importance of a brand’s loyalty, heritage and appeal. So, I thought it was time we learned a little bit more about his own fragrance journey during “Stephan’s Six”.
Thursday, 30 June 2016
ZEALOUS FLOWER by Bronnley
Historic companies all face the same difficult task at some point in their lifetime, how to modernise without losing the essence of their founder. One way of adapting to the changing market is to keep a classic back catalogue while introducing new products, that way you cater for your traditional customer but also reach out to a new generation. The latest company to face the challenge is Bronnley, whose one hundred and thirty two year history is a testament to family ownership and hard work. Zealous Flower couldn't be more different to a tradition of triple-milled soaps, but a link with the past is very evident.
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