Showing posts with label Geoff Percy. Show all posts
Showing posts with label Geoff Percy. Show all posts
Thursday, 3 August 2017
IRIS & WILD CASSIS by Bronnley
Monday, 10 October 2016
STEPHAN'S SIX - GEOFF PERCY
When Geoff Percy was brought on board to try and turn around the fortunes of Bronnley, after it had fallen into administration, he came with a wealth of experience. Ten years as Chief Executive of Simple Health and Beauty had taught him the importance of a brand’s loyalty, heritage and appeal. So, I thought it was time we learned a little bit more about his own fragrance journey during “Stephan’s Six”.
Thursday, 25 August 2016
PINK PEONY & RHUBARB by Bronnley
The constant challenge for companies to create the latest blockbusting fragrance is one that many now approach with a reserved optimism. They often stay firmly within an olfactory style or even reinvent past favourites in an effort to hold onto an existing brand loyalty. The idea that past triumphs can again become the latest fashion is not as crazy as it sounds. After all, we can only reinvent the wheel so many times. It was with all of this in mind that I approached Bronnley's latest release, Pink Peony & Rhubarb. The name sounds like Jo Malone, the ingredients sound like Bronnley, but where will the scent take us?
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