Continuing a regular series can be a challenge for any perfume company but it’s made especially difficult when you’re having to follow an award winner. This is the situation that Bronnley found itself in with the release of their latest fragrance in the Contemporary Collection, and may even explain its slight delay. The third perfume in the range continues the theme of florals combining with fruits and, with a nod to the previous two scents, perfectly complements those past releases. One hundred and thirty-five years after originally launching, will Bronnley continue its legacy with the new White Rose & Raspberry?
Somehow we’re already half way through January and, as the New Year sales finally start to finish, the February fragrance launches begin to loom on the horizon. Hot on the heels of Christmas we enter the realm of the Spring scents with a promise of the warmer weather to come, but what’s available if you’ve still got a little bit of that festive money left? Well, we’re going to head back to a classic British company and a fragrance that you might have missed, English Fern by Bronnley. A staple since the 1920s, and loved by both men and women, just what makes this scent such an enduring evergreen?
A company’s follow up fragrance is always a bit of an unknown quantity in the perfume market. They desperately try to work out what made the first one so popular and how that information can be translated into number two. Bronnley found themselves in just this position after last year’s successful Pink Peony & Rhubarb and their approach is refreshingly “old fashioned”. Rather than create a variant on the first fragrance they have taken the original idea and applied it to a new combination of ingredients. Keeping the fruity floral pairing, but adding a contemporary twist, it’s time to welcome Iris & Wild Cassis.
