We’ve arrived at the “four days to go” mark and the grand panic will start to begin for many festive shoppers. Christmas Day comes at the same time every year, but every year people seem to get caught out. Internet shopping is a big mistake this late in the day, whatever the companies may promise, and so it’s time to fall back on the tried and trusted high street department stores. You need to say farewell to any prospect of a niche offering and embrace the best of the mainstream. To help you out I’ve chosen four that are guaranteed to put a smile on any recipient’s face. Let’s go shopping!
When you spray on your favourite fragrance in the morning or even reapply in the evening you are choosing to wear a scent that makes you feel happy, contented, confident, protected, the list is endless. Our perfume choices are very personal and that is exactly why there are so many to choose from. What I find appealing in a scent might fill you with horror, and vice versa, but both of our opinions are just as valid as each other’s. You don’t need to be trained in fragrance to know if you like the smell of something so why are the words “general public” applied to the majority of the world's perfume purchasers?
The perfume industry is the same as any other industry in the twenty first century, it has to move quickly and follow trends. Yes, there are some companies who actively try to go head to head with customer’s expectations and these are to be applauded. They offer a beacon in a sea of similarity but in all honesty, and I know that I will get shouted at for saying this, is there really a problem with companies taking the lead off their competitors? The powerhouse that is Lancôme’s La Vie Est Belle has spawned multiple “homages” but so did Chanel’s No.5. So, are we being too harsh on an industry where being "on trend" is nothing new?
Unless you've been living in a cave you can't have failed to see that Guerlain has launched a new fragrance, Mon Guerlain. It had a worldwide release on 1st March 2017 and, although some stores did start a little early, it is the company's biggest profile campaign, and the most structured, since the La Petite Robe Noire franchise began back in 2012. The history of Mon Guerlain has much in common with La Petite Robe Noire and, understandably, Guerlain hope that it will also emulate its success. So, with a high profile worldwide release, can Guerlain re-establish itself as the premier fragrance house?
