The pressures that are on companies to keep producing exciting and original fragrances have never been greater. Our constant demand for “new and diverting” has to be carefully tempered with “familiar and accessible” in order to make the cash registers ring. It’s this mainstream offering of safe, middle ground scents that has seen an increase in customers looking to independent and niche perfumers for their excitement and creativity. Sven Pritzkoleit of SP Parfums is a perfect example of this and last year saw the release of his wonderfully engaging Rose Polaroid. Six months later it’s time to revisit this flash-bulb floral.
There is no doubt that the “niche” fragrance market is an exciting, if perilous, place to be at the moment. Anyone can set themselves up as a “perfumer” and attach a price tag to warrant an “exclusivity”, but it’s increasingly difficult to navigate through the new launches. One man who has been creating since 2006, and most definitely deserves to be more widely known, is Sven Pritzkoleit of SP Parfums. He was described by Luca Turin as having a “beguiling combination of directness and skill” and, with seventeen fragrances currently available, shows no signs of slowing down. So, let me introduce you to my favorites.
