The meticulous way that a fragrance formula is put together means that the links between science and perfumery are clear to see. So, when Ilyas Kakis swapped a career in research for one in perfume it wasn’t too much of a surprise. With a collection of three fragrances now available, I thought it was time to learn a little more about the man behind Ilya Parfums and ask him “Stephan’s Six.”
When a company decides to launch a new fragrance, the decision faced is whether to branch out in a totally new direction or to trade on familiarity. A scent that is already well known has the advantage of being recognisable and, with careful branding, you can really capitalise on this. One company that have built an entire series around this idea is Estée Lauder and their Beautiful collection. The quote, “You are never too old to reinvent yourself” could have been written about Estee Lauder’s Beautiful Belle, the latest addition to the series, but will it be a permanent addition or a merely a two-year novelty?
