When Marina Barcenilla won Best New Independent Fragrance for India in the 2016 Fragrance Foundation Awards it set in motion a complete rebranding of her company, gained her industry recognition, and also a loyal following of perfume fans that were fascinated by her approach to scent. The Perfume Garden, which she had launched in 2011, was renamed Marina Barcenilla Parfums and at the time she said, “while the name has changed the ethos remains the same, to create the finest fragrances using what nature has to offer.” Two years on I think it’s time to revisit India and see exactly why it became an award winner.
Christmas is the season of the limited release with companies trying to reward and attract in equal measure. The thought of acquiring something special from your favourite brand sends gifting budgets rocketing but also means that expectations are seriously raised. Will they live up to the hype? One section of the market that seems to be more successful is the “independent”, possibly because they create in smaller quantities but also because they can make their Christmas offering truer to their own style. Marina Barcenilla Parfums has released three Christmas products this year and every one of them is a winner.
Renaming and rebranding is one thing, but taking your company outside of its original fragrance style is completely different. This is the situation that Marina Barcenilla finds herself in with the release of her first perfume under the Marina Barcenilla Parfums label. Four weeks ago, on 1st November 2016, The Perfume Garden changed its identity but took five of the most popular perfumes with it. With one of these being the FiFi Award winning India there were high expectations for the new company's debut fragrance, Black Osmanthus. Would a new name signal a new style or would it just be a case of "the emperors new clothes"?
One of the best times to write about fragrance is as we approach the festive season. Throughout the previous twelve months there will have been numerous launches and products, but during Christmas we fall back on some old favourites and maybe introduce a few new ones. With this in mind I've been working hard, honestly I have, to find this year's top five candles. Whether it's delicate, inspirational or even historical that you're looking for I think that I've found something for everyone. So, close the door, pass me a mince pie, reach for the matches and let that fragrant flicker combat the winter cold.
I think by now it's common knowledge that I'm never happier than when I'm messing around with perfume ingredients. So you can imagine my response when Marina Barcenilla invited me to one of her Perfume Workshops in Glastonbury. I didn't need to be asked twice. Marina runs The Perfume Garden, which is soon to become Marina Barcenilla Parfums, and this year she won a coveted FiFi award for her perfume India. The difference between this and other workshops that I've attended is that Marina's is wholly natural, not a synthetic in sight. So, how would I cope without my aldehyde c11 or my amber?
You might not have heard of Marina Barcenilla, but you've probably heard of her award winning perfume, India, which won Best Independent Fragrance at last week’s Fragrance Foundation Awards. Born in Spain, her desire was to try and create a perfume range grounded solely in traditionally extracted ingredients. Would her perfume memories for "Stephan's Six" include any surprise synthetics?
