When a company tries to reinvent itself for a new generation the results can often be decidedly mixed. The brand may veer off into unfamiliar territory or accidentally alienate their current customers, neither of which is a desirable outcome. One company that have absolutely achieved this reinvention however is 4711. Arguably the most famous cologne in the world, their yearly limited edition Remix Cologne collection continues to captivate both existing and new fans, to the extent that it’s now become a permanent addition to the catalogue. So, let’s get up to speed by discovering the 2021 edition, and join in the celebration of neroli.
Fragrances always used to come with a massive amount of “upper class” baggage and about as much fun as a wet weekend in Woking. So, as the celebrity scents started to break the monopoly on the big high street regulars, we all breathed a collective sigh of relief when the playfulness finally arrived. Now, celebrity fragrances have dramatically altered over the years, with many now having no direct involvement from the actual "name", but that is certainly not true of the latest trio from the King of Nails, Leighton Denny. With a FiFi award already under his belt, it’s time to discover his new Confidence Collection.
With every new year comes a new selection of perfume releases, and 2022 shows no signs of disappointing. From Guerlain right through to Jo Malone London, this year’s latest launches have been created, bottled and are waiting to be unveiled to the public. However, even though we may only just be coming out of the Christmas period, one company have already revealed their newest fragrance. The latest addition to Fragonard’s Flower of the Year collection is Eglantine and, in the clever hands of perfumer Karine Dubreuil, you will be powerless to resist it. So, you'd better get ready for a well-timed rose resurgence.
The past two years will live in people’s memories for the rest of their lives. The world saw one of its biggest upheavals and, after having displayed a “me first” approach to life for far too long, households found themselves reconnecting with their neighbours and communities. How long this ultimately lasts has yet to be seen, but it definitely feels as though many have exited the storm into this new world with a determination to build on newfound ideals and beliefs. This realisation deserved to be celebrated, and that’s exactly what Jonathan Ward has done with his long-awaited debut fragrance Kansas.
To say that it’s been a challenging twelve months would definitely be an understatement but, for the second year running, the fragrance industry has refused to give in. Even with partial restrictions and a decidedly uncertain future, companies have continued to do their very best to bring us some much needed scented escape. Some of the fragrances have been new, some have been classics, but all of them have kept us smiling. So, as we approach the end of 2021, I thought it would be a good moment to look back at twelve months of articles, once again channel my inner Blyton, and pick My Favourite Five.
As we approach the end of a second year of restrictions and complications, I think it’s time that we all took a moment to reflect on the achievements that each of us have made. You don’t need to have learned a new language or raised money for charity, I’m talking about the fact that people simply found the strength to carry on when every day brought new challenges. No one could have predicted the last two years, and that is why it’s so wonderful to find a fragrance that was started back in 2019, launched in 2020 and which actually resonates so perfectly today. I’m talking about Heroic Story from Vines House Parfum.
There are certain ingredients that will forever be associated with a particular decade, and it can be very difficult to shake off those attachments. Just the mention of the name can conjure up forgotten times or misplaced lovers, and it can often be hard to see beyond these memories. However, if we do, there’s a whole new scented world to experience. One such ingredient is patchouli, and it instantly pulls up images of the 1970s. Creating a new interpretation of this iconic aroma has been tried many times, with varying success, but the latest attempt from ånd fragrance is an absolute winner. It’s time to discover Påtch.
The tree has been brought down from the loft and, if you're anything like me, you're also desperately trying to remember where you put the fairy lights. This can only mean one thing, it’s Christmas! Alongside all of the traditions that go with the festive season, my annual contribution is recommending which flickering piece of scented magic needs to take pride of place in your home this year. We often fall back on the old favourites in December, but I'm going to ask you to try something a little different. This year’s choices have been harder than ever, but the time has finally arrived to reveal my Top Five Candles for Christmas.
There are many accolades that are thrown around the world of perfumery but, when it comes to choosing the person who has singlehandedly championed the cause of synthetics, there’s only one Geza Schoen. His earth shattering release of Molecule 01 back in 2006 created ripples that are still being felt in both commercial and niche perfumery today. The public became fascinated with the futuristic Iso E Super ingredient and there was a stampede to try the first “scent of yourself” fragrance. More Escentric Molecules perfumes followed but the love of the original never disappeared. So, fifteen years later, Molecule 01 has had an exciting facelift.
