As hard as we try, time can often be cruel to both people and companies. The first flush of youth or success can be replaced by a faded lustre and an ageing appearance. Now, people can have a little bit of cosmetic help to regain their sparkle, but reviving a company is a much bigger challenge. Corporate takeovers, selling the company outside of the founder’s family, both of these can see the original ethos reduced to a shadow of its former self. So, when it was announced that Atkinsons was going to get a facelift it was met with a wave of excitement, and 24 Old Bond Street was the glorious result.
Scent is often described as having the ability to conjure up the memories of long-forgotten people, places and events. However, you’re not always in control of where those memories will take you. It could remind you of the scent of a ex-lover, or bring back images of an old address, but it even has the power to stimulate a little bit of scented time travel. A fragrance that is based on a time or place outside of our own experience runs the risk of being difficult for customers to relate to, but L'Appartement de Madame de Florian from Charles Wong perfectly combines romantic Parisian danger with unexplained mystery from another time.
The subject of sustainability and safety is one that goes far beyond just the perfume industry, but that hasn’t stopped it being a major topic of discussion amongst both high street and niche fragrance customers. We’ve all become much more conscious in recent years about what goes in and on our bodies, and companies have tried to address this with both spin and science. It’s often thought that “sustainability and safety” comes at a financial cost, at least that's what we usually see when we get to the checkout, but Müller have smashed this idea with their new hej:pure trio of clean and environmentally-friendly fragrances.
There are times when the most carefully thought out product launch, whether that be perfume or literature, can end up taking on a whole new relevance. What starts out as a focused interpretation of a place or time can, without any preconceived intention, become associated with a completely different subject. When Electimuss London decided to launch their newest perfume, Vici Leather, it was designed to sit comfortably within the existing Nero collection. Samples had been sent out, reviewers had been briefed, and then the passing of the longest reigning monarch shone a different light on this new launch.
Every perfume company longs to create a fragrance that stands the test of time. Recent releases are considered timeless if they last ten years, but a scent that manages to reach its two hundred and thirtieth birthday is most definitely legendary. A favourite of soldiers returning from Germany, and possibly the ultimate refreshing cologne, I’m talking about 4711. Originally launched in 1792, the difficulty of following up a worldwide hit is the double edged sword that comes with success. 4711 tackled this head on and when they started their Remix collection, and this year’s grapefruit explosion is destined to continue the tradition.
There are times when you probably wish that you could step off the mad roundabout of life for a few moments to catch your breath. We’re constantly pushed and pulled in so many directions that finding time for ourselves can often be difficult. This search for that magic “pause” button is something that gets harder as we get older, and that is when fragrance can really come into its own. The thought of being in open countryside surrounded by symbols from previous centuries would be most people’s dream. However, the dream just became a reality thanks to the windswept and aromatic Machrie from Arran.
When we think about perfume our thoughts instinctively go to the scented spritz that comes out of our favourite bottle. However, we forget that our daily lives are also scented with everything from fabric softener to shower gel. It’s natural then that customers have started to ask questions about the suitability of fragrance within certain products, and especially within skincare. The scent of your favourite face cream or hand lotion is often as important as the result, but can scent and substance be made to work together? Fragonard have just launched their Soins Essentiels range, and the results are a little piece of Provençal perfection.
Summer is the season when people are generally encouraged to switch up their fragrance wardrobes and reach for the effervescent citruses over the more resinous perfumes. Now, I’ve never really believed that scent has a season, it’s the same argument as scent having a gender, and so I’ve always gravitated towards citruses throughout the whole year. There’s nothing nicer than a crisp fragrance on a cold winter’s day, and to find a new citrus that can straddle summer, autumn, winter and spring is always a treat. So, grab your passport because we’re bound for Australia to discover Bohemian Lime from Goldfield & Banks.
Everybody loves a good mystery, even if we don’t always end up solving it. Whether it’s a TV crime drama or a classic piece of fiction, attempting to follow the clues and unmask the villain is the perfect way to idle away a couple of hours. Now, pairing perfume with literature is nothing new, and many fragrances have been inspired by the characters and settings from famous books, but marking a celebration with one is even more fun. So, it’s time to litteraly mix the undisputed Queen of Crime with the actual hands of time as we discover the ravishingly intriguing Double Mystery from Franck Muller.
