Thursday, 12 March 2020

GFT by Geo F Trumper

When a new fragrance company launches into an already overcrowded marketplace it is important that it starts to create a history from the outset. It’s this story that the brand will be able to build on as it hopefully progresses. Unfortunately the loyalty of a customer to a brand is not as all-encompassing as it once was and so many, regratably, won’t survive. The days of a diehard commitment to a company have gone, so those that have already secured this have a huge advantage. Geo F Trumper has an impressive history stretching back to 1875 but this year sees the twentieth anniversary of the much younger GFT.

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Monday, 9 March 2020

STEPHAN'S SIX - BAPTISTE BOUYGUES


A background in the gold mining industry might not be the usual start for the founder of a perfume company. When Baptiste Bouygues launched Ormaie, he had also had experience with Louis Vuitton and Givenchy so the world of fine fragrance was definitely in his blood. With such an unusual journey into the fragrance industry, I wondered what perfume memories he would reveal during “Stephan’s Six”.

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Thursday, 5 March 2020

MA BÊTE by Eris Parfums

The archives of perfumery are strewn with the well-meaning, yet misguided scents that promised to rock the world. They launch in a blaze of glory but, after the novelty fades, it quickly becomes apparent that they’re nothing more than novelties. However, every so often a brand comes along that sets pulses, and temperatures racing. It’s not that it taps into a trend, it’s more that it reignites a passion that has become dormant. Well crafted, exquisitely packaged, with a style that is unequalled in modern perfumery. I’m talking about Ma Bête from Eris Parfums, and it definitely feels as though it was made just for me.

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Monday, 2 March 2020

STEPHAN'S SIX - MARIE-LISE JONAK


A career spent working with the likes of Guerlain and Nina Ricci meant that it was only a matter of time before Marie-Lise Jonak, along with her son Baptiste Bouygues, decided to launch her own company. Ormaie is a natural brand that has an emphasis on the visual presentation as well as the scented experience. With this mind, I wondered what fragrance memories she would reveal during “Stephan’s Six”.

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Thursday, 27 February 2020

SEA SALT & DRIFTWOOD by OSMIC

The fashion for home crafting seems to be at an all-time high at the moment with new businesses springing up every day. The Etsy platform has really helped to push these companies to greater prominence but it’s come at a cost. The majority of them are producing products based on other companies’ fragrances and many don’t even alter the name. How many times have you seen Lime Basil & Mandarin or English Pear & Freesia? One company that is trying to do something a little different though is Osmic. Their latest scent, Sea Salt & Driftwood, is a great example that home crafting can dare to be different.

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Monday, 24 February 2020

STEPHAN'S SIX - DIDIER GAGLEWSKI


Didier Gaglewski was born in Grasse and, very quickly, became fascinated with the world of perfumery. Being brought up the spiritual home of fragrance meant that a career in the industry was inevitable and it led to debut collections being presented in Paris, Germany, and Switzerland. I met Didier at his beautiful boutique in Grasse to discover his scented secrets during “Stephan’s Six”.

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Thursday, 20 February 2020

INCENSE CITY by AllSaints

The idea of a clothing company expanding their range to include a fragrance line is nothing new. From the early days of Chanel right through to a more modern Missoni, giving the customer the opportunity to own something more than just fashion or makeup encourages them to fully immerse themselves in the brand. Now, this has been done with varying degrees of success, mainly down to the quality of the final scent, and it’s widely recognised as a bit of a risky enterprise. However, for every failure there is also a triumph and that can certainly be said of AllSaints and their remarkable Incense City.

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Monday, 17 February 2020

STEPHAN'S SIX - BARBARA HERMAN


Barbara Herman became well known to the fragrance community through Yesterday’s Perfume, a blog which concentrated on her love of vintage scents. This subsequently inspired her bestselling book, Scent & Subversion, and sowed the seeds for her own perfume range, Eris Parfums. With a fascination for classic fragrances, I wondered what scented secrets Barbara would reveal during “Stephan’s Six”.

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Thursday, 13 February 2020

VILLANELLE by Kamila Aubre

There are times when fate can take a bigger hand in the exposure of your company than any amount of carefully placed articles or reviews. You are always at the mercy of the reader engaging with the piece in order for them to learn more about the brand and the fragrances, and by that I mean actually clicking through to the website at the end of the final paragraph. This is completely out of the hands of the writer, or even the company, but sometimes something else can take over. One person that has experienced this first-hand is Kamila Aubre with her wonderfully named perfume entitled Villanelle.

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