With an increasingly crowded niche perfume market, companies are having to find inventive ways in order to attract customers to their brand. This is very challenging for the true artisans because, however they choose to become more visible, it still has to fit in with their beliefs. An interest in the creative process has seen many perfumers open their labs to the public but Chris Rusak has taken this one stage further by releasing a series of “works in progress.” These snapshots of his formula book have resulted in a collection of five scents that encourage introspection, and which also smell spectacular.
The fashion for having a “fragrance wardrobe” shows no signs of disappearing anytime soon and, indeed, you almost feel out of place if you have one perfume that you always fall back on. The idea of having a signature scent that you become known for has been replaced with the expectation of owning all of the latest niche and mainstream fragrances. This was the realisation that John Evans came to when he suddenly found that he had fallen into the trap of ping ponging between the current perfume trends. So, he decided to create his own personal signature scent and The Modernist is the result.
When Marina Barcenilla won Best New Independent Fragrance for India in the 2016 Fragrance Foundation Awards it set in motion a complete rebranding of her company, gained her industry recognition, and also a loyal following of perfume fans that were fascinated by her approach to scent. The Perfume Garden, which she had launched in 2011, was renamed Marina Barcenilla Parfums and at the time she said, “while the name has changed the ethos remains the same, to create the finest fragrances using what nature has to offer.” Two years on I think it’s time to revisit India and see exactly why it became an award winner.
"We've got Christmas all wrapped up". It's a phrase that you're going to hear a lot in the coming months, but there is still only one company that can truly can claim it as their own. When Estée Lauder purchased Jo Malone in 1999 they provided the expansion and distribution expertise that was desperately needed, and even after Jo left in 2006 they still held close to her original ethos of producing simple creations that blended effortlessly together to create something bespoke, but there is nothing "simple" about them. They are cleverly created to resonate with the wearer, and that also applies to this year's "Merry Mischief".
In 1981 Sophia Loren declined an offer to play the iconic role of Alexis Colby in "Dynasty", and so the part famously went to Joan Collins. However, the same year did see the release of the perfume SOPHIA by Coty. Described as “the fragrance of living and loving”, Sophia Loren told women to “wear it with a passion”. With an Italian sexuality that she was famous for, that message was clear. Thirty-five years later she would return to the world of fragrance in Dolce & Gabbana's Rosa Excelsa campaign, but for now, after a cold shower, I gently caressed the bottle to see whether the original passion could be rekindled!
