“Le parfum le plus tenace du monde” was a huge statement to make about any fragrance, but the one that was being described definitely deserved the accolade. Outside of its home town it translates as “the longest lasting perfume in the world”, and it is interesting to note that this “tenacious” fragrance actually came about by accident. I’m talking about Habanita by Molinard, and in her ninety-fifth year it’s time we looked back on this sensual grand dame. How did she become such a phenomenon, what does it share with Chanel No.5, and are the rumours of a discontinuation really true?
One of the problems with perfume, as with most other hobbies or pastimes, is that there will always be an element of snobbery from certain camps. This can be around a particular brand, certain perfumers, even the direction that companies choose to take their scents. I find the greatest cause of misinformation usually comes from this group as they wage a war against anything that classifies as "mainstream". The word that is bandied around constantly at the moment is "niche", but is it time that we finally put it to bed in favour of a different one? I know that I am sticking my head well and truly above the parapet but my heckles are raised and it's time to voice my opinion.
