Stephan Matthews

Thursday, 12 November 2020

RIVAE - The Côte d’Azur Collection

Inspiration comes in many forms and this is definitely true of the fragrance industry. Finding one that resonates with an audience though is a very different matter. For example, there have been many scents that have used cities or places as their theme, but taking an entire coastline is a little more unusual. However, that’s exactly what Julien Foucher decided to do with his new Rivæ collection. With production originally starting in 2019, Julien could never have imagined that Rivæ would be the only way that most people would visit the Côte d’Azur this year. So, from olive groves to a crystal clear sea, it’s time to take a scented journey.

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Monday, 9 November 2020

PÉTALES SOUS LE SOLEIL by 1000 Flowers

To say that 2020 has been a difficult year would be an understatement. Along with every other industry, the plans that perfume companies had in place all needed to be adapted or dropped, and a necessity for operating “in the moment” became imperative. One of the areas that was most impacted were the summer-inspired releases that always accompany the warmer months. With shops closed, a lack of testers available to try, and money becoming tight, many didn't seem to arrive. One company that did offer some respite to the dark clouds though was 1000 Flowers, and their Pétales Sous Le Soleil provides some much needed escape.

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Thursday, 5 November 2020

SECRET ABSOLU by Fragonard

When we see a new fragrance appear from our favourite company we often forget that there have been months, or even years of preparation to get to this stage. From deciding on the concept to choosing the perfumer, every brand tries their hardest to look into the future and create a new bestseller. Whether you’re large or small the same goal applies. When Fragonard was deciding on the new fragrance to join their masculine collection they decided it was time to push the boundaries of expectation and, with a nod to faraway travel, the timing of Secret Absolu couldn’t have been more perfect.

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Monday, 2 November 2020

Askews Shares Some Edwardian Magic

When we think about candles our first instinct is to picture one of the many fragranced options that come in a glass jar. These guaranteed providers of a scented boost are present in almost every home or, if they’re not, the equally impressive diffuser is sure to be close at hand. We surround ourselves with so many scents, from washing powder to room sprays, that it can begin to feel a little overpowering. The idea of an unscented candle might seem alien to many but, when they’re as stunning as the ones from Askews, they really can hold their own. So, it’s time to travel back in time and enjoy a little fragrance free magic.

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Thursday, 29 October 2020

The Car Freshener Collection from Lynx

When we think about scent the first things that usually come to our mind are perfumes and candles. We’re so used to wearing our favourite fragrance, or filling a room with the aroma of everything from Yankee Candle’s vanilla through to Gwyneth Paltrow’s fabled vagina, that we’ve forgotten a vital space that really benefits from some scent. We generally spend around four years of our lives behind the wheel of a car and so it’s time we started enjoying it. There are many car fresheners on the market, but one of the most novel must surely be the collection from Lynx. So, as we celebrate its first birthday, let’s go for a drive.

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Monday, 26 October 2020

ASHTON by Olfactory NYC

One of the current fashions in the world of fragrance is giving the customer the ability to literally customise their perfume. This has an obvious major advantage over creating one from scratch, namely that it is significantly cheaper, but how the process is managed varies dramatically from company to company. It can often feel a little lacklustre, with few options, and so it makes you wonder just how “customisable” it really is. One of the companies to venture into this area is Olfactory NYC, and their method is a discovery experience in itself. So, let’s travel stateside as I introduce you to the sun and surf inspired Ashton.

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Thursday, 22 October 2020

LINDERHOF AM MORGEN by Charles Wong

Creating the follow up fragrance to your debut scent is arguably one of the hardest feats that any company will ever have to do. The need to balance your existing customers’ expectations alongside a desire to attract new followers to the brand is often a difficult road to navigate. Veer too far away from the original and you might find yourself having to start again from scratch. The latest person to attempt this is Charles Wong. After successfully launching the elegantly refined Aurora back in 2018, he has taken inspiration from the Swan King himself and journeyed to Bavaria to realise the romantically extravagant Linderhof am Morgen.

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Monday, 19 October 2020

Keeping A Light Shining On Broadway

If there’s one thing that this pandemic has taught us it’s that every ounce of security can be ripped away at a moment’s notice. One of the sectors that has been particularly hit is theatre and, as someone who was an actor for twenty years, it is devastating to see friends and ex-colleagues suddenly left with no means of financial support. However, in an industry where “the show must go on”, a Broadway duo has come up with an inventive way to provide income for themselves and also other abandoned creatives. We Light literally is a "light in the darkness” and their Cast Party Candle is helping to keep the Broadway spirit alive.

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Thursday, 15 October 2020

GRAVITAS by Naughton and Wilson

Can you imagine releasing your own fragrance into an already oversaturated market? Will anybody buy it? Will the reviewers like it? These are important concerns for the large corporations that launch thousands of perfumes every year, but it’s even more nerve wracking when you’re an independent company. Someone who knows all too well about the sleepless nights is Dan Naughton, one half of Naughton and Wilson. Known to the world as YouTube’s MrSmelly1977, he launched the classically-inspired Gravitas in January 2020 and, in a world that is definitely out of sync, it provides a well needed dose of yesteryear refinement.

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After twenty successful years as an actor, I decided the time was right to begin a new career, and that was in the perfume industry. Scent had always been a passion of mine, and working alongside a new group of creative minds ended up being the perfect fit.

As a Brand Consultant, Evaluator, Copywriter and New Business Advisor, the variety of work is exciting, and definitely draws on my acting background. Every day brings new challenges, experiences and delights to a workplace that is crammed full of new releases, evergreens, and fading classics.

This website brings together my ramblings on all aspects of the perfume industry from bottle design to fragrance, companies to noses, and everything in between.

Opinions are my own and do not in any way represent the views of the companies mentioned. Where products or services have been provided by the companies it is stated at the end of the article.

Companies and readers are welcome to contact me by using the Send Me A Message option below.

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Thursday, 12 November 2020

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Thursday, 5 November 2020

Monday, 2 November 2020

Thursday, 29 October 2020

Monday, 26 October 2020

Thursday, 22 October 2020

Monday, 19 October 2020

Thursday, 15 October 2020