Historic companies all face the same difficult task at some point in their lifetime, how to modernise without losing the essence of their founder. One way of adapting to the changing market is to keep a classic back catalogue while introducing new products, that way you cater for your traditional customer but also reach out to a new generation. The latest company to face the challenge is Bronnley, whose one hundred and thirty two year history is a testament to family ownership and hard work. Zealous Flower couldn't be more different to a tradition of triple-milled soaps, but a link with the past is very evident.
There is only one thing that is certain with Guerlain, Spring is the time when fans get to see the latest addition to Guerlain's Aqua Allegoria range. Started in 1999 with five fragrances including Herba Fresca and Pamplelune, the slogan was “inspired by nature, created by Guerlain”. More recently it became usual for one fragrance to leave each year making way for the new release, and so the collection always numbers five. This years casualty was the short lived Teazurra, a reworking of Tokyo from the Une Ville, Un Parfum range, which unfortunately failed to make its mark. Will this years "Iced Allegoria" fair any better?
