You’ll often hear it levelled against the big perfume companies, and sometimes even the niche houses, that they’re constantly imitating somebody else’s successful style. Deliberately copying a fragrance is a different matter altogether, but what I’m talking about is taking a popular trend and putting your own spin on it. If you think about the many fern-like perfumes that came after Fougere Royale, or even the amber-heavy orientals that were hot on the heels of Shalimar, you can see how being inspired by the latest hit is nothing new. It was the same story in 1925 when Farina Gegenüber launched their fabulous Cuir de Russie.
