Monday, 15 July 2019


The road to becoming a perfumer is an incredibly varied one with choices and sacrifices needing to be made from the very beginning. One of the biggest decisions though is whether to train privately or as part of an institution, or even to dispense with formal training all together. When Jessica Buchanan took the brave leap to move from western Canada to Grasse she really did put all of her eggs in one basket, but she was determined to succeed. Twelve years later she is the founder of her own company, 1000 Flowers, and the creator of the exquisite fragrances Réglisse Noire and Rose Cassis Paradis.

Thursday, 11 July 2019

BLUEBERRY & BERGAMOT by The Otter Candle Co

When you’re launching a new brand it’s important to match the image to the product. This may sound like a very basic idea but, unfortunately, it is often something that is misjudged. Once the world has seen the way your company looks it’s very difficult to reinvent yourself. Now, major corporations can spend millions to get this right and so it always comes as a surprise when a small, independent company gets it right first time. The Otter Candle Co was launched in September 2018 and has managed to perfectly combine its playful scents with the cheekiness of the animal, but how do the candles actually perform?

Monday, 8 July 2019

GUESS 1981 LOS ANGELES by Clément Gavarry

The perfumes that launch with the name of a fashion house or a celebrity on them are often looked down on by certain sections of the fragrance industry and also some customers. It is wrongly assumed that they will be low quality, unbalanced affairs that have been hastily put together and will disappear as quickly as they arrive. However, this isn’t the case and just as much effort often goes into them as you would expect from a Dior, a Chanel, or even a Guerlain. The latest fashion release is Guess 1981 Los Angeles and, if you’ve shied away from fashion houses in the past, you may be surprised by this beautiful summer fragrance.

Thursday, 4 July 2019

NEROLI NUANCE by Prosody London

With the summer weather now starting to tease us with its sunshine warmth, it’s natural that our thoughts should turn to fragrances that have a more zesty edge to them. Our instinct is to reach for those gloriously mouthwatering citrus scents that accentuate the radiant heat or even the cooling aromatic ones if you long for a little respite from the constant humidity. Unfortunately, it’s pretty rare to find a perfume that truly offers a combination of the two, whilst also providing a depth of scent that can carry you well into the balmy evenings. However, that is until you try the devilishly sensual Neroli Nuance by Prosody London.

Monday, 1 July 2019

OUD BOURBON by Byron Parfums

France is often referred to as the spiritual home of the perfume industry and it’s one of the many reasons why people still pilgrimage to the country in a quest for scented inspiration. You have the perfume attractions in Grasse, including the famous Institute of Perfumery, but there is also a lot happening in the nation’s capital. Paris boasts numerous fragrance companies and perfumers ready to create whatever is required, but it also promises something a little different thanks to the niche houses that have sprung up. One of the newest is Byron Parfums, and its current collection of five fragrances is intriguing.

Thursday, 27 June 2019

VANILJ by Maya Njie

With the seemingly constant stream of new perfume companies launching on an almost daily basis, I often find myself thinking, “Is it really possible for a new brand to present themselves in a way that feels original and interesting?” Everything has been done before, in one way or another, but sometimes it’s actually a hark back to the past that provides a springboard in the present. Maya Njie has launched her own perfume company and is the perfect example of how someone can combine a personal history with a passion for creation. With a celluloid inspiration transformed into scent, it’s time for Maya Njie to take centre stage.

Monday, 24 June 2019


It’s always interesting to see something become “fashionable” that was, just a matter of years ago, seen by many as belonging to another generation. “Everything comes back into style” was the mantra of my mother and, as I’ve grown older, I’ve realised that she is absolutely right. One of the recent popularity resurgences in the beauty industry has been the revival of the humble bar of soap, although some companies are anything but humble in the pricing of these scented tablets. So, to help you navigate the suds, I’ve chosen my top five perfumed soaps and none of these fragranced beauties will break the bank.

Thursday, 20 June 2019

LONDON 1969 by 4160 Tuesdays

I don’t think a perfume review is ever written without the word “inspiration” appearing somewhere within it. We love to know the background to a scent and the concept of the perfumer, but sometimes the original inspiration becomes entwined in ways that were never imagined. When Sarah McCartney of 4160 Tuesdays created London 1969 five years ago she could never have dreamed that it would take on a personal significance for the company, and just how important that date was. Far more than just an effervescent citrus, London 1969 takes you on a journey into the past but with one foot firmly in the present.

Monday, 17 June 2019

BENGALE ROUGE by Papillon Perfumery

A new fragrance launch from a beloved company is always a source of excitement, but when the frenzy is generated by a niche perfume house’s pre-launch press samples then you know that something truly extraordinary is happening. The industry call it “pre-seeding” and it’s a way of drumming up interest, but it rarely results in the sheer number of advance reviews that Liz Moores is receiving for Bengale Rouge, the latest release from Papillon Perfumery. Luca Turin described her previous creations as having “confidence, balance, and polish,” and this newest addition to the collection echoes that observation.

Thursday, 13 June 2019

COWBOY VETIVER by Beacon Mercantile

Creating a new perfume brand is not something that should be entered into lightly because, unfortunately for some, the already overcrowded niche market is a difficult one in which to succeed. Having a real love for what you do can help but, in the end, it comes down to exquisite products and a loyal customer base. One company that has managed to combine both of these qualities though is Beacon Mercantile, which was founded by Toni Hacker in New York. A combination of candles and skincare have proved hugely successful for the brand but it’s the fragrances that customers are finding truly addictive.

Monday, 10 June 2019

MA BLONDE by Jean-Claude Delville

When it comes to new perfume releases we often get bombarded with very serious stories about its inspiration, or details of a company’s “Corporate Social Responsibility,” before we’ve even smelled the fragrance. To the majority of people, wearing perfume is just a fun frivolity that makes them feel happy and confident. It’s this latter idea of playfulness mixed with individuality that Candice Rosa chose when she decided to launch Ma Blonde. Based in Canada, everything about this brand screams “fun” and, with a fragrance to back up the concept, it could well be my guilty pleasure for this summer.

Thursday, 6 June 2019

SENSORI+ puts the Science into Scent

The idea of using scent to perfume our surroundings is nothing new, we’ve been doing it for centuries, but the explosion in the home fragrance market is showing no signs of slowing down any time soon. From Jo Malone London’s iconic candles to Alessandro Agrati’s groundbreaking diffuser, our need to scent the rooms in our houses is born out of a love of pretty aromas but also a need to mask potential unpleasantness. This idea of merely covering up unwanted smells is being turned on its head with the launch of the new Australian range of Air Detoxifying Aromatic Mists from Sensori+ and the result is wonderfully refreshing.

Monday, 3 June 2019

TOKYO by Gallivant

We live our lives through a mist of preconceived ideas about everything from music to fashion and places to people, but just recently I was stopped in my tracks because of my own preconceptions about a fragrance. I had imagined that Tokyo by Gallivant would be just another cherry blossom inspired floral that once again celebrated this delicate petal. However, I couldn’t have been more wrong. Tokyo, the latest release from the company, recreates the early morning in the city and mixes nature with neon and tanginess with tranquillity. The new addition to the collection fits perfectly into the style, although its individuality cannot be ignored.

Thursday, 30 May 2019

PORTAL by Kingdom Scotland

Finding the right inspiration for a new perfume brand is often the springboard that leads to its success. Many have tried to find that magic “something” but it often proves illusive even to those with boundless energy and drive. When Imogen Russon-Taylor decided that she wanted to launch her own fragrance house she had to hunt for the individuality that would set her apart from everybody else, and she found it very near to home. Kingdom Scotland launched at the end of 2018 with a collection of three scents and success was clearly on the horizon. A Fragrance Foundation Award Nominee, it's time to head to Edinburgh.

Monday, 27 May 2019

COCOROSA BEAUTY - The Sweet Smell of Success

It’s unusual to go through our daily lives without experiencing scent in one form or another. Sometimes natural and sometimes artificial, it's often designed to make us react to a product or an environment in a certain way. However, scented ingredients can also go far beyond merely fragrancing, they can be part of the reason something actually works. Cocorosa Beauty launched in 2018 and is a natural skincare brand that uses essential oils as its active ingredients. Alongside the restorative benefits, the combinations have resulted in the most beautiful aromas and can definitely be said to have “the sweet smell of success.”

Thursday, 23 May 2019

CHIENOIR by Amanda Beadle

Chypre fragrances have made a huge comeback in the past few years, although some would say that they never really went away. Many companies merely started to refer to them more as “woody” scents, because it was easier than explaining the term “chypre,” but they also started to pull back on the mossy quality of the perfumes. This forest-floor earthiness was what truly defined this style and so it is wonderful to see it alive and well in Amanda Beadle’s award winning fragrance, Chienoir. This self-taught perfumer has stripped back the chypre and revealed the glorious layers that have been hidden for too long.

Monday, 20 May 2019


We often forget that the United Kingdom, and Croydon in particular, had a rich heritage of growing lavender. It was prized around the world and was actually more expensive than anything coming out of France at the time. Land use, and war, altered the fortunes of many producers but recently the fields have starting turning to “blue gold” once more. This encouragement, and also a desire for “a simpler way of life,” saw Julia and David Bridger launch Parterre Fragrances at Keyneston Mill. Four years later, and with three scents already under their belt, they have now released the romantically titled The Hour of Dusk and Gold.

Thursday, 16 May 2019

IO and QUASI UNA ABSURDIA by Chris Rusak

With an increasingly crowded niche perfume market, companies are having to find inventive ways in order to attract customers to their brand. This is very challenging for the true artisans because, however they choose to become more visible, it still has to fit in with their beliefs. An interest in the creative process has seen many perfumers open their labs to the public but Chris Rusak has taken this one stage further by releasing a series of “works in progress.” These snapshots of his formula book have resulted in a collection of five scents that encourage introspection, and which also smell spectacular.

Monday, 13 May 2019

WINTER WOODS by The Burren Perfumery

Perfumery always used to be thought of as a French industry but, whilst it is still the dominant player, there are other countries now vying for a piece of the pie. You often hear the United Kingdom mentioned for its plethora of independent companies and creators but, back in 1972, a poet by the name of Brian Mooney introduced fragrance to Western Ireland’s County Clare in the guise of The Burren Perfumery. Still the oldest fragrance company in the Republic, and now owned by Sadie Chowen, it boasts an impressive collection of seven scents and is definitely the jewel in the perfumery crown of the Emerald Isle.

Thursday, 9 May 2019

DELICATE ROMANCE by Lola's Apothecary

In the perfume calendar there can’t be a more beautiful month than May because, after a year of hard pruning and careful tending, the expansive rose fields of Grasse and Bulgaria succumb to the start of their annual harvest. This is still carried out by hand and so is incredibly labour-intensive. When you think that it requires around ten thousand kilograms of rose blossoms to produce one kilogram of oil then you can understand the sheer workload that is involved. Now, we can’t all go and pitch in with the pickers but we can bring a little of the rose scented magic home in the form of Delicate Romance by Lola’s Apothecary.

Monday, 6 May 2019

RICH MESS by Ryan Richmond and Christophe Laudamiel

The Art and Olfaction Awards have been running for six years and have the goal of raising awareness of, and celebrating, independent perfumers. This band of artisan creators regularly push the boundaries of what is expected from fragrance and often influence the latest releases from the large companies. Winners can come from across the globe and this year saw one such recipient fly in from New York. Ryan Richmond’s first fragrance as creative director is Rich Mess, and it won the Independent Award. With perfumer Christophe Laudamiel responsible for realising the scent it was always destined to be special.

Thursday, 2 May 2019


Continuing a regular series can be a challenge for any perfume company but it’s made especially difficult when you’re having to follow an award winner. This is the situation that Bronnley found itself in with the release of their latest fragrance in the Contemporary Collection, and may even explain its slight delay. The third perfume in the range continues the theme of florals combining with fruits and, with a nod to the previous two scents, perfectly complements those past releases. One hundred and thirty-five years after originally launching, will Bronnley continue its legacy with the new White Rose & Raspberry?

Monday, 29 April 2019


From visual art to experimental scent, New England born Chris Rusak is one of an emerging group of American perfumers that is challenging the way that we wear fragrance. He understands the fine balance between individuality and wearability but where does this inspiration come from? It’s time to discover his fragrance memories during “Stephan’s Six”.

Thursday, 25 April 2019

PICAFLOR and CHOYITA by Perfumera Curandera

Even in the heavily publicised niche market there are still some companies that are quietly going about their business almost undiscovered. These individuals are the true artisans of their craft and they often don’t get the attention that they deserve. From sourcing ingredients, preparing tinctures, hand blending, and even bottling it themselves, there are absolute gems out their waiting to be uncovered. One such company is Perfumera Curandera. It was founded by Leanne Hirsh in 2009 and very quickly gathered a loyal band of followers. The twelve fragrances share a theme of healing, but there are two that absolutely grabbed me.

Monday, 22 April 2019


A career in accountancy was not what Amanda Beadle originally envisaged for herself. A dream of going to art school was put to one side and a “sensible” job was encouraged instead. Many years later Amanda returned to her artistic roots, both as a painter and a perfumer, and went on to win the 2018 Art and Olfaction Artisan Award for her debut fragrance, Chienoir. So, after creating for others, it’s time to discover her own fragrance memories during “Stephan’s Six”.

Thursday, 18 April 2019

VALENTIN by Olivier Pescheux

There is nothing better than receiving a glowing review from Luca Turin and Tania Sanchez, but it does make the imminent launch of your new fragrance a little bit of a nail-biting experience. This was the position that Fragonard found themselves in this year after the reviewing pair fell for the charms of L’Aventurier. It had been created by Jordi Fernandez of Givaudan, and built upon the success of the previous Homme Élégant by Quentin Bisch, but 2019 had already been scheduled for the release of the company's new male fragrance. So, how does the romantic Valentin by Olivier Pescheux fare?

Monday, 15 April 2019


In a world of instant fame it is easy to forget that, for many, success comes after years of perfecting their craft. This can be said of Quentin Bisch, one of the current stars of the Givaudan stable of perfumers. From Yves Saint Laurent to Mugler and Fragonard to Jean Paul Gaultier, Quentin’s creations are varied and exciting. So, I thought it was time to discover his fragrance memories during “Stephan’s Six”.

Thursday, 11 April 2019


It’s springtime and that means that many people will be ditching the heavy household scents of winter and moving onto something that has a fresher and more vibrant nature to it. There are a few classic scents that we always bring out of hibernation at this time of year but, if you’re looking for something a little different to the citrus and windswept aromas, it’s always tricky to put together a collection that compliments each other. This is where Alejandro Klein has come up with the great idea of curating it for you by combining a diffuser, candle, and room spray. So, let’s see what his Spring Collection 2019 has to offer.

Monday, 8 April 2019


After originally training as an aromatherapist, Jessica Buchanan moved from her native Canada to train at the Grasse Institute of Perfumery. Internships at Robertet and Mane followed and finally, in 2010, she launched her own perfume company in the heart of Grasse. Nine years after founding 1000 Flowers I thought it was time to find out a little more about Jessica during “Stephan’s Six”.

Thursday, 4 April 2019

HOGGAR by Yves Rocher

The decision that faces every perfume house at some point in their lives is which fragrances will be discontinued and which will remain. The outcome can often be met with anger from die-hard fans that think the company have made a mistake but the choice, more often than not, is made due to declining sales. Yves Rocher have majorly reduced their classic range of fragrances in recent years, both male and female, in favour of new releases but one fragrance has just been given a new lease of life. Hoggar by Marie-Aude Couture-Bluche has been spruced up to perfectly complement their masculine range.

Monday, 1 April 2019

COLONIA CLUB by Acqua di Parma

I don’t know who originally coined the expression “reinvention is the key to success” but it’s definitely one that could be applied to the company behind Colonia Club. With a history dating back over one hundred years you could be forgiven for thinking that Acqua di Parma could rest on its laurels, but times have not always been as secure as they are today for this famous brand. Taking inspiration from the company’s iconic burst of hesperidic freshness, Colonia Club is firmly anchored into the timeless tradition of colognes, but an overdose of aromatics makes this wonderfully engaging. So, it’s time to head to Italy.

Thursday, 28 March 2019

GODDESS BEAUTY OIL by Ancienne Ambiance

When it comes to answering the age-old question of how to make your fragrance last longer, the response is always to make sure that the skin you’re spraying the perfume onto is moisturised. The act of hydrating your skin can dramatically increase the longevity of your scent, but finding one that goes with your particular perfume can be a challenge. A decade ago a product was launched that has become my “go to” recommendation and, on its tenth birthday, it’s time for me to introduce it to you as well. More than just a body moisturiser, say hello to Ancienne Ambiance’s Goddess Argan Beauty Oil.

Monday, 25 March 2019

NEROLI by The Scent Doctor

Launching any fragrance brand can be a daunting prospect with pitfalls and obstacles around every corner. It becomes even more of a challenge when the customer that you’re aiming for is more used to buying an “own brand” perfume as opposed to a high street or niche scent. The balance between performance and price is a precarious one to navigate in that market, but this hasn’t deterred Laurelle from entering the arena with their new range, The Scent Doctor. The first trio of fragrances is made up of Neroli, Gardenia, and Rose & Jasmine but, even at their prescription price, will you be making an appointment with this doctor?

Thursday, 21 March 2019

PERFUMES: THE A-Z GUIDE by Luca Turin and Tania Sanchez

It’s hard to believe that eleven years have passed since a perfume book was published that revolutionised the fragrance industry. Up until that point there had been magazine articles, reviews, and the world of blogger criticism was exploding, but there had never been a book that truly critiqued scent. This is where Luca Turin and Tania Sanchez came in with Perfumes: The A-Z Guide. Now in its umpteenth edition in the UK, and finally rereleased in America, it's time to revisit this legendary publication to see whether it can still claim to be, in the words of David Sexton, “nothing less than an essential possession.”

Monday, 18 March 2019

CHAMELEON by Zoologist

When a perfume company takes a very particular inspiration for its fragrances it can often run into difficulties with breaking out of a perceived style. This has been one of the challenges with Victor Wong’s Zoologist range, but it’s one that is about to be blown out of the water. The brand became known for highly scented animalic fragrances that often veered more towards “olfactory artistry” than “wearability” and, with the exception of Hummingbird and Camel, were very anchored in a niche clientele. This month sees the launch of Daniel Pescio’s Chameleon and his balance between style and substance is absolutely spot on.

Monday, 11 March 2019

Three New Aqua Allegorias from Guerlain

It’s always very difficult to pin down the seasons, especially with the current unexpected variations in temperature, but there is one annual fragrance release that definitely makes it feel like spring has arrived. Guerlain’s Aqua Allegoria range has earned a reputation for lifting us out of the winter blues and hinting at the warmth that is to come, and this year there are three to choose from. Flora Cherrysia, Ginger Piccante, and Coconut Fizz join the existing lineup and perfectly compliment the ten already on offer. Created by Thierry Wasser and Delphine Jelk, let’s see what Guerlain has created for 2019.

Monday, 4 March 2019


The pressures that are on companies to keep producing exciting and original fragrances have never been greater. Our constant demand for “new and diverting” has to be carefully tempered with “familiar and accessible” in order to make the cash registers ring. It’s this mainstream offering of safe, middle ground scents that has seen an increase in customers looking to independent and niche perfumers for their excitement and creativity. Sven Pritzkoleit of SP Parfums is a perfect example of this and last year saw the release of his wonderfully engaging Rose Polaroid. Six months later it’s time to revisit this flash-bulb floral.

Monday, 25 February 2019


When a company decides to launch a new fragrance, the decision faced is whether to branch out in a totally new direction or to trade on familiarity. A scent that is already well known has the advantage of being recognisable and, with careful branding, you can really capitalise on this. One company that have built an entire series around this idea is Estée Lauder and their Beautiful collection. The quote, “You are never too old to reinvent yourself” could have been written about Estee Lauder’s Beautiful Belle, the latest addition to the series, but will it be a permanent addition or a merely a two-year novelty?

Monday, 18 February 2019

BERGAMOT by Herba London

Independent perfumers seem to be multiplying at an astonishing rate in the United Kingdom but “quantity” doesn’t seem to have diminished “quality” in this ever-expanding market. Whilst some have a small team to help with every aspect of the production, others really are one-person operations. However, being independent from large corporations means that these perfumers are free to create without the constraints of trend or fashion, and the results are often remarkable. Last year saw the launch of Herba London, founded by Peter de Bique, and his debut collection of eight fragrances was outstanding.

Thursday, 14 February 2019

WILD FLOWERS & WEEDS by Jo Malone London

Jo Malone London started a tradition back in 2011 when they released their first “Brit Collection”, a series of fragrances that were designed to celebrate an aspect of British culture or history. From tea to the Tudors, and herbs to hyacinths, the company have always attempted to add a little fun into February and this year is no exception. Céline Roux, Vice President of Global Fragrance Development for Jo Malone London, called upon perfumers Yann Vasnier and Louise Turner to collaborate on the 2019 collection and the result is Wild Flowers & Weeds. So, will the company’s ninth year blossom or will it wilt?

Monday, 11 February 2019

Valentine's Day 2019 - Scents For Gents

When it comes to recommending fragrances for Valentine’s Day it seems that the emphasis is well and truly on gifting for ladies rather than gifting for men. Many magazines will choose their favourite women’s scents but what about those that need to buy for the man in their life? Well, this year I’ve chosen five scents for you to pick from and, with three of them available on the high street, there’s easily something for everyone. None of these are technically “new” releases, but they might be new to you. So, for Valentine’s Day 2019, it’s time to say hello to Guerlain, Penhaligon's, Bella Bellissima, Chanel, and 4160 Tuesdays.

Thursday, 7 February 2019

RÊVE D'OR by L.T. Piver

One of the problems with “historical” perfume companies is unscrambling fact from fiction. Over time you find that the rumour mill adds a fact here and an anecdote there, but it becomes even more difficult when the company is sold numerous times. A perfect example is L.T. Piver, but it’s worth a little digging around in order to appreciate one of their most famous creations, Rêve d’Or. When this scent was launched it was groundbreaking but, whilst still incredibly popular in the Middle East, it has started to be forgotten elsewhere. So, to celebrate its one hundred and thirtieth birthday, it's time to rediscover Rêve d’Or.

Monday, 4 February 2019

PLATINUM and CERAMICS by Parks London

The fashion for scented candles shows absolutely no signs of slowly down any time soon and it continues to be the preferred choice for fragrancing the majority of households. The variety that is available seems to increase on a daily basis with new waxes, innovative holders, even personalisation options all competing for that important place in your basket. However, there is a company that has recently undergone a complete rebranding of their candle range and the results are spectacular. I’m talking about Parks London and the beautiful scents that have been created by Pia Long. It’s time to be introduced to Ceramics and Platinum.

Monday, 28 January 2019

LAVANDE by Fragonard

January can often seem a little quiet on the fragrance front with many perfume houses simply finishing their winter sales or concentrating on their upcoming spring releases. One company that always delivers a very welcome burst of warmth at this time of year however is Fragonard with their Flower of the Year series. The concept of the range is simple, take one key ingredient and present it in an original yet easily accessible way. Lavender has been chosen as Fragonard's "olfactory signature" for 2019 and the task of interpreting it has again been given to Céline Ellena, but how will she twist this very familiar scent?

Monday, 21 January 2019


One of the challenges faced by companies when introducing a new fragrance is ensuring that it doesn’t conflict with an existing release. One way around this is to create “capsule collections” and one of the masters of this is undoubtedly Guerlain, but even they occasionally have to reposition their fragrances. This happened with their Les Déserts d’Orient and Les Absolus d’Orient collections because both exhibited similar styles. When Les Déserts d’Orient was retired it was also thought that its fragrances had also gone, but they have just been rereleased in the Absolus series. So, it’s time to rediscover Encens Mythique.

Thursday, 17 January 2019


One of the constant pressures on fragrance companies is whether to release a new scent each year or rework an existing one by adding a flower here or a woody note there. The public’s constant demand for newness often sees a rapid succession of similarity, but one company has chosen to go in a different direction by reintroducing a truly adaptive product instead of a new scent. Tessa Williams has launched a “living cologne” version of her successful Fire home fragrance and it makes you wonder why this style ever fell out of fashion. With this in mind, let me show you a new way to beat the January blues.

Monday, 14 January 2019

OLD BOOKS by The Perfumer's Story

In the world of fragrance, new perfume releases seem to come so quickly that it’s impossible to catch every one at the time if its debut. Perfumes get overlooked or overshadowed by brighter, bigger, or louder launches, and some real gems can often get lost amongst the noise. One such fragrance is Old Books by Azzi Glasser for The Perfumer’s Story. It arrived on the scene in 2015 and is still something of a secret amongst patchouli lovers. In a market saturated with voluminous scent, Azzi has always retained her delicacy of touch and Old Books truly is an emotional breath of fresh air.

Monday, 7 January 2019

CAMEL by Zoologist Perfumes

The word “animalic” is often used to describe fragrances that are musk-laden, dangerously resinous, or that exude a carnal sensuality. It’s gone far beyond mere ingredients and instead has almost become a subversive trend of its own. The level of animalic-ness varies from company to company but there is one brand that is pushing the limits to breaking point. With fragrances that don’t obey the “rules” and a concept that, six years on, is still extraordinary, Victor Wong has sailed Zoologist right into the eye of the storm and the results are wonderfully challenging. So, from Bat to Beaver, it’s time to “talk to the animals.”